And we recognize that you really are the most important person we do business with. Just like you know the most important person you do business with is your customer. Yes, on some other website, that could sound presumptuous. But you’re an EZ Street licensee for a reason. We all like each other here. We respect each other. And every day, whether it’s at your plant or in our offices, we’re all doing our best to raise the bar just a little bit more.
And now, we’re shaking things up again.
We’re launching a completely new marketing initiative with you in mind. We’ve long understood that the key to good marketing is good storytelling. Telling the EZ Street story and telling it well is one of the ways we’ve grown into a global company. Now, we’re taking that to a whole new level.
SAY HELLO TO YOUR EZ STREET STORIES
Instead of telling just the EZ Street story, we’re telling your EZ Street Stories. EZ Street’s award-winning Shoot From The Hip video crew is making the rounds nationwide. They’re calling on licensees like you to capture your stories on video.
The goal? Telling your EZ Street story for your customer. These videos are going up on one of the most powerful marketing tools ever devised: YouTube. You can also embed these videos on your own website. These videos show your people at their best as they make and use the best pothole patch on earth.
The EZ Street web presence is already one of the most dominant in the category. By working with you to tell your stories on video, we help integrate your operation into that category dominance. We help regionalize and localize the idea of EZ Street asphalt by putting you out front. Your prospect get to see you, like you and understand why he needs to buy EZ Street asphalt from you.
Following is a whole series of videos. You’ll see a message from EZ Street President Dag Seagren. There’s an example of an EZ Street Stories video from Duval Asphalt in Jacksonville, Florida. And there are several videos about the EZ Street product—including a smartphone tutorial on how you can start shooting your own EZ Street Stories using your smartphone.
Thanks for visiting. Thanks for checking out these resources. And when you’re ready to have the Shoot From The Hip video crew come to help you tell your story, give us a call at 305-779-6671.